Nursing home in Rochester, Monroe County
Latta Road Nursing Home East
2102 Latta Road, Rochester, NY 14612 · (585) 225-0920
1 federal penalty on record · $8,979 in fines
Latta Road Nursing Home East is a 40-bed for-profit nursing home in Rochester, Monroe County. It is one of the smaller of the 32 certified nursing homes in Monroe County. Medicare rates it 3 out of 5 stars overall (3 for health inspections, 2 for staffing and 2 for quality measures). That overall rating is close to the Monroe County average of 3.1 stars. Inspectors issued 17 health citations across 5 inspections in the current federal reporting period, including 1 involving actual harm to a resident. Federal regulators have imposed 1 fine totaling $8,979 in the past three years. Residents receive about 3.5 hours of total nursing care per day on average, and nursing staff turnover is 46%.
Medicare star ratings
Overall Medicare rating
3 / 5
Medicare's summary rating combining inspections, staffing and quality measures.
Health inspection rating
3 / 5
Based on findings from state health inspections and complaint investigations.
Staffing rating
2 / 5
Based on reported nurse and aide staffing hours per resident.
Quality measures rating
2 / 5
Based on resident outcomes such as falls, pressure ulcers and hospitalizations.
Staffing
- Total nurse hours per resident per day
- 3.48
- RN hours per resident per day
- 0.38
- Nursing staff turnover
- 45.7%
Staffing hours are self-reported payroll data published by CMS. Ask the facility about current staffing, including weekends.
Facility facts
- Address
- 2102 Latta Road, Rochester, NY 14612
- County
- Monroe
- Phone
- (585) 225-0920
- Certified beds
- 40
- Average residents per day
- 37
- Ownership type
- For profit - Individual
- Legal business name
- Latta Road Nursing Home East, LLC
- Chain affiliation
- Hurlbut Care (13 facilities)
- In Medicare/Medicaid since
- 1978
- CMS Certification Number (CCN)
- 335618
- Most recent standard inspection
- April 18, 2025
Location and getting there
Latta Road Nursing Home East is located at 2102 Latta Road in Rochester, Monroe County, in the Finger Lakes region (ZIP 14612). The nearest hospital is The Unity Hospital of Rochester, about 4.5 miles away. Distances are straight-line estimates; confirm travel routes before visiting.
Open in Google MapsInspection record
- Inspections on record
- 5
- Total health citations
- 17
- Serious citations (harm or immediate jeopardy)
- 1
- Immediate jeopardy citations
- 0
Serious citations
Citations where inspectors found actual harm to a resident or immediate jeopardy to resident health or safety; most recent January 16, 2025.
| Date | Federal tag | What inspectors cited | Severity | Complaint? |
|---|---|---|---|---|
| January 16, 2025 | F0805 | Ensure each resident receives and the facility provides food prepared in a form designed to meet individual needs | Actual harm (isolated) | Yes |
Inspection history
| Inspection date | Type | Citations | Most serious finding | Official report |
|---|---|---|---|---|
| April 18, 2025 | Standard health inspection | 6 | Potential for harm (isolated) | View CMS report |
| January 17, 2025 | Complaint investigation | 1 | Potential for harm (isolated) | View CMS report |
| January 16, 2025 | Complaint investigation | 2 | Actual harm (isolated) | View CMS report |
| August 8, 2023 | Standard health inspection | 5 | Potential for harm (isolated) | View CMS report |
| March 25, 2022 | Standard health inspection | 3 | Potential for harm (isolated) | View CMS report |
Federal penalties
- Federal penalties
- 1
- Fines
- 1
- Total fines
- $8,979
- Payment denials
- 0
- Most recent penalty
- January 16, 2025
| Date | Penalty | Amount / Duration |
|---|---|---|
| January 16, 2025 | Civil money penalty | $8,979 |
Penalty data last updated August 1, 2026.
Complaints to the New York State Department of Health
- Complaints received
- 37
- Complaints per 100 beds
- 115.4
- Statewide average per 100 beds
- 57.1
- On-site complaint inspections
- 16
NYS DOH complaint data through July 31, 2026.
Owners and managers reported to CMS
| Name | Role reported to CMS |
|---|---|
| Robert Hurlbut | Direct ownership interest (since 01/01/2016) |
| Mark Curletta | Corporate officer (since 07/16/2021) |
| Robert Hurlbut | Corporate officer (since 01/01/2016) |
| Mark Curletta | Operational/managerial control (since 07/01/2021) |
| Sonia Dar | Operational/managerial control (since 01/01/2020) |
| Michelle Sergent | Operational/managerial control (since 04/01/2025) |
| Robert Hurlbut | Trustee (since 01/01/2016) |
| Mark Curletta | Administrator/director of the SNF (since 07/01/2021) |
| Sonia Dar | Administrator/director of the SNF (since 01/01/2020) |
| Robert Hurlbut | Administrator/director of the SNF (since 01/01/2016) |
| Michelle Sergent | Administrator/director of the SNF (since 04/01/2025) |
Official reports and records
These links open official and independent records for CCN 335618. Read several inspections, not only the most recent, to see whether problems repeat.